Desktop website Website development
CLIENT: Molson Coors
Desktop website
Website development
Kamenitza Dark
To create a website in line with the campaign message.
To show the users the occasions for drinking Dark beer.
To catch their attention without giving them prizes.
The first thing we did was to change the Age Gate of the website, making it provocative, questioning and challenging. The inner page of the campaign where most of our users landed was made entirely dark with a small flashlight guiding you through the content. Last but not least, we made clickable “cards” (blocks) each of them with different occasions for drinking Dark beer. In addition, we added a button on the website and no matter the page you are, you can make the website darker.