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Graphic Design
CLIENT: Molson Coors
Graphic Design
Viber stickers
To make the first Viber stickers for a beer brand in Bulgaria.
Restrictions from having stickers for an alcoholic brand.
To be relevant to the target audience of both Viber and Kamenitza.
To be in the mood of the season/month they are released.
VISIT SITE
Solution:
We made two main types of stickers - one with catchy headlines where the focus is
on the visuals and other with occasional statements only. We plugged the 18+ sign
in the visuals of the stickers as an elegant and small symbol.
Results:
There was a huge hype after releasing the stickers and they kept the high downloading results during the entire active period. We were the first to release Viber stickers for beer brand on the Bulgarian market.